Recorded on the 7th of March 2014, at Domus Academy, in Milan. Italo Rota begins by reacting to Nucleo Design speaking about luxury.
"The price is one of the most important things when it comes to collecting. $1,000,000.00 is not a large price to pay for something labeled as ‘Art’. It all depends on one considers ‘Art’. It can change from person to person.”
“Art can become history, and having a piece of history in your collection is something that can be described as priceless.”
“Throughout history and in every period there have always been luxury goods, whether they are for royalty, religious leaders, or simply the wealthy class. They appreciate surrounding themselves with things that society deems of high value. In the next few years highbrow and lowbrow cultures will overlap blurring the lines between markets even more. This will result in more unique segments, segments that will be pursued directly or indirectly by artists.”